Step 1: Navigate to Your Property

1. Log into your account using the login credentials provided
2. Click the “Sites” tab at the top of the page
3. Find and click on the property you want to work with
4. This takes you to the Site Summary page

Step 2: Access Marketing Kit Features

Look for tabs on the left-hand side of the page:

• “Marketing Kit” tab (for social media, videos, website links)
• “Print Materials” tab (for flyers and print items)

Step 3: Customize Your Property Website Design

1. From the Site Summary page, look for the “Website Design” section
2. Click “Select Design Style” button
3. Choose from the available design styles:
   • Classic styles: Clean, professional layouts for any property
   • Modern styles: Sleek designs with overlapping elements
   • Gallery-focused: Emphasizes photos for visually stunning properties
   • Co-List style: Displays two agents equally (perfect for team listings)
   • Hero image style: Large opening image with property features
4. Select your preferred color scheme from the dropdown menu
5. Preview your selection by scrolling through the preview box
6. Click “Ok” to confirm your choice

Step 4: Add Property Information

1. In the Property Features section, enter:
   • Beds/baths
   • Square footage
   • Lot size
   • Other key details
2. In the Noteworthy Amenities section:
   • List amenities in order of importance
   • They’ll display on the site exactly as you enter them
3. Verify the map location is correct
4. Add or edit the property description

Step 5: Access Your Property Website Links

1. From the Site Summary page, click the “Marketing Kit” tab on the left
2. Scroll to the “Website Links” section
3. You’ll see four types of links:
   • Short Branded Link: Includes your agent branding
   • Long Branded Link: Full URL with your agent branding
   • Short Unbranded Link: Clean property focus
   • Long Unbranded Link: Full URL without branding

Step 6: Access Social Media Tiles

1. From the “Marketing Kit” tab, scroll down to “Social Media Flyer Tiles”
2. Choose from these proven templates:
   • “Just Listed”: Perfect for announcing new listings
   • “New Listing”: Alternative announcement style
   • “This Won’t Last Long”: Creates urgency for hot properties
   • “Open House”: Promotes viewing events
   • “Sold”: Celebrates successful closings
   • “Get Creative”: Blank template for custom messages
   • “Facebook”: Optimized for Facebook posts
   • “Pinterest”: Sized perfectly for Pinterest

Step 7: Customize Your Social Tiles

1. Click on any tile to open the Visual Editor
2. Edit Photos:
   • Click on any image to replace it
   • Drag and drop different property photos
3. Change Text:
   • Click directly on any text to modify it
   • Add property details, prices, or custom messages
4. Adjust Design Elements:
   • Resize photos by dragging corners
   • Change colors to match your branding
   • Modify fonts and text size
5. Save Your Work: Click “Save” before closing

Step 8: Access Your Property Videos

1. In the “Marketing Kit” tab, scroll to “Site Videos” section
2. You’ll see three types of videos automatically created:
   • Full Branded Video: Complete property showcase with your business info
   • Full Unbranded Video: Property focus without business branding
   • Teaser Videos: Short clips perfect for social media stories

Step 9: Customize and Download Videos

1. To Edit a Video: Click the “Edit” button next to any video
2. Make your changes in the editor
3. Click “Save Updates”
4. Important: Click the “Rebuild” button to apply your changes
5. To Download: Click the download button to save as MP4 file

Step 10: Create Professional Flyers

1. From the Site Summary page, click the “Print Materials” tab (not Marketing Kit tab!)
2. Click “Add a Flyer” button
3. Browse and select from available flyer templates
4. Choose the template that best matches your property style

Step 11: Customize Your Flyer Using the Visual Editor

1. Replace Photos:
   • Click on image placeholders
   • Select from your property photos
2. Edit Text:
   • Click directly on any text area
   • Add property details, price, features
3. Add Custom Elements:
   • Heading: Click “Heading” on left to add banners like “Just Listed”
   • Text Boxes: Click “Text” to add descriptions or amenities
   • Shapes: Add design elements, Realtor logo, Equal Housing logo
4. Final Step: Click “Save & Close” to finish

Step 12: Use Your Completed Flyer

• Print Directly: Click “Print” button from the flyer page
• Download: Save as PDF for digital sharing
• Share: Email to potential buyers or post on social media

Step 13: Review Weekly Traffic Reports

1. In the “Marketing Kit” tab, find the analytics section
2. Monitor these key metrics weekly:
   • Total Website Views: Number of people who visited
   • Photo Views: Which images get the most attention
   • Lead Captures: Contact information collected from visitors
   • Social Shares: How often your content gets shared
   • Peak Viewing Times: When most people visit

Step 14: Use Data to Improve Your Marketing

• High Traffic + Low Leads: Improve your lead capture form or call-to-action
• Low Overall Traffic: Increase social media promotion and sharing
• Popular Photos: Use these successful images in future marketing
• Peak Times: Schedule social media posts when your audience is most active